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Plus, how your visit is creating lasting change
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PROMISE TO PLACE
IMPACT
ECOFUND
At Pursuit, we’re grateful to be part of remarkable communities in some of the world’s most spectacular places. Our Promise to Place is how we give back.
Launched in 2018, Promise to Place celebrates, inspires and empowers meaningful change at every level — whether through grassroots projects or multi-million-dollar investments. And our teams in Banff, Jasper, Golden and beyond have delivered on the promise time and time again.
Promise to Place is built on three pillars:
Stewardship
We’re working to protect the landscapes that inspire us — making long-term investments to reduce our impact and supporting stewardship initiatives.
Respect
Our experiences are designed to welcome everyone with respect, including team members, guests and the communities we serve.
Community
From hosting local events to volunteering our time to support community initiatives, we’re always looking for ways to be great neighbours.
We take pride in the work we do, but we don’t do it alone. Every Pursuit stay, tour, meal or attraction booking contributes to Promise to Place through our EcoFund, the Pursuit Community Fund or other local partnerships that support real impact.
Here are a few of the ways you’ve helped us make a difference in the Canadian Rockies.
Want to Learn More? Visit our Impact page for stories from across Pursuit.
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Pursuit Community Fund
We’re proud to support community initiatives throughout the Canadian Rockies. In 2024, we contributed over $100,000 in monetary and in-kind donations to local causes.
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Jasper Tourism Recovery & Prosperity Fund
Pursuit has committed $3 million over three years to support Jasper’s recovery, working alongside local tourism partners to help strengthen community resilience.
Learn More
1.866.606.6700
P.O. Box 1140 / 100 Gopher Street
Banff, Alberta, CANADA T1L 1J3
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